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SXMSON Takes Us Back To The 90s With “Memory”

London-based musician, SXMSON premieres his first music video right in time for “Sad Boy” fall. Memory, a record in which he tells the story of the moment he realizes that he still has feelings for his ex-boyfriend after trying to move on and date new people, is inspired by 90s pop visuals. The dreamy film visuals cut between multiple shots of SXMSON and his two love interests, contrasting between the past and present.

“Ever since I was a kid, I dreamed of having my own music video and I’m so excited that now I finally do. It’s crazy how much this music video means to me. Not only as an artist, but most importantly, as an LGBT+ man who grew up hating himself for not being straight. A couple of years ago I would have never dreamed that I’d be making out with two hot topless guys in a shower for my own music video because I used to care too much about what people thought. I don’t care anymore. I’m here to represent, educate and be true to myself. I can’t wait to continue releasing music and creating more and more music videos.”

You can now officially stream “Memory” below.

Video Produced by Silas Films

Track Produced by Gil Lewis

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Co-Written by Clare Dove

Stay tuned to Brekfast for more premieres.

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